Pokhara Sports / In a groundbreaking partnership blending sports, storytelling, and digital engagement, the Vatsalya Everest Women’s Volleyball League (EWV) has announced TikTok as the Official Entertainment Partner for its second edition, set to take place from September 5 to 13, 2025.
This collaboration marks a significant moment in Nepal’s sports landscape. As the world’s leading short-form video platform, TikTok joins hands with EWV to elevate the league’s international visibility, highlight the emotional and cultural resonance of volleyball in Nepal, and amplify the inspiring journeys of women athletes across digital platforms.
The partnership is designed to bring Nepal’s women athletes, fan passion, and the thrilling energy of the league to a global audience — from the heart of the Himalayas to every corner of the digital world.
TikTok: A Global Stage for Nepali Volleyball
Umais Naveed, Content Operations Lead for South Asia at TikTok, said, “TikTok is delighted to partner with Vatsalya EWV. We see this as an exciting opportunity to celebrate the spirit of sports in Nepal, spotlight women athletes, and contribute to a historic moment of taking Nepali volleyball to the global stage. Vatsalya EWVL’s is a bold initiative that truly deserves international recognition, and we are here to help make that happen.”
A Game-Changing Collaboration
Snevy Chapagain, CEO of the Vatsalya Everest Women’s Volleyball League, emphasized, “This partnership is a game-changer. TikTok’s involvement will amplify our league’s impact like never before. We are telling the story of women’s sports in Nepal in a way the world has never seen. We believe this collaboration will take EWV’s empowering stories from rural villages to global audiences.”
With 100+ players, coaches, sports professionals, media personnel, and celebrities participating, the Vatsalya EWV has grown into a nationwide movement. Its fanbase continues to expand both within Nepal and abroad. Now, with TikTok onboard, the league’s global reach and success seem more promising than ever.
What to Expect from This Partnership
-Behind-the-scenes content featuring teams and players
-Interactive TikTok and Instagram challenges using hashtags: #EWVOnTikTok and #AbaPaloMahilako
-Collaborations between content creators and volleyball stars
-Live updates and highlight reels tailored for digital audiences
-TikTok Zones in stadiums for fans to create and share their own videos
About EWVL
The Vatsalya Everest Women’s Volleyball League is Asia’s first professional women’s franchise volleyball league, authorized by the Nepal Volleyball Association and managed by Infinity Dreams Pvt. Ltd. The league is redefining leadership in women’s sports by blending competition, empowerment, and entertainment to uplift Nepal’s national game.
About TikTok
TikTok is the world’s leading short-form mobile video platform, with a mission to inspire creativity and bring joy. It operates globally with offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Johannesburg, Seoul, and Tokyo.
